The Sibrama Story Value for over 30 years
Discover Unparalled Expertise
delivering value since 1988
Established in 1988 and structured as a 100% EOU (Export Oriented Unit) in 1994, Sibrama Newage is dedicated to excellence in the manufacture of high quality watch straps, leather accessories and goods. Professionally managed by a team led by CEO Rajiv Marwah since inception, we have retained our edge in the industry, day after day.
Sibrama Newage offices and production facilities are located at the North Indian township of Noida in Delhi’s National Capital Region (NCR) – 50kms from IGIA Airport, New Delhi. Three factory units covering an area of 55,000+ sq. ft. and a fourth being commissioned in Fall 2019 are equipped with cutting edge technology from Switzerland, France, Germany, India and Italy to ensure the highest standards of quality in a multitude of operations like splitting, skiving, clicking & stitching.
Customised tooling for production operations is supported by our dedicated in-house toolroom managed by expert engineering staff. Highly qualified & experienced teams in various departments work together in tandem with over 650 skilled leather craftsmen and women – ensuring that each of the company’s product is a flag bearer of excellence, precision and high quality.
A team of dedicated professionals
An able and motivated team comprising of dedicated professionals in the departments of Logistics, Merchandising, Human Resources, CAD/CAM and Quality Control work in tandem with over 650 trained craftspeople to ensure each product is a flag bearer of excellence, precision and quality. The engineering team at our tool-room is always ready to custom design and develop new, innovative solutions to match required specifications. As and when required, Sibrama Newage also aligns with an array of specialised material and process suppliers to suit orders.
The experienced and dynamic team is capable of handling the most complex of designs with utmost ease and comfort. This not only reinforces customer confidence but also ensures that innovative, experiment oriented ideas flourish in an out-of-the-box working environment.